Schr\"odinger bridge is a diffusion process that steers a given distribution to another in a prescribed time while minimizing the effort to do so. It can be seen as the stochastic dynamical version of the optimal mass transport, and has growing applications in generative diffusion models and stochastic optimal control. In this work, we propose a regularized variant of the Schr\"odinger bridge with a quadratic state cost-to-go that incentivizes the optimal sample paths to stay close to a nominal level. Unlike the conventional Schr\"odinger bridge, the regularization induces a state-dependent rate of killing and creation of probability mass, and its solution requires determining the Markov kernel of a reaction-diffusion partial differential equation. We derive this Markov kernel in closed form. Our solution recovers the heat kernel in the vanishing regularization (i.e., diffusion without reaction) limit, thereby recovering the solution of the conventional Schr\"odinger bridge. Our results enable the use of dynamic Sinkhorn recursion for computing the Schr\"odinger bridge with a quadratic state cost-to-go, which would otherwise be challenging to use in this setting. We deduce properties of the new kernel and explain its connections with certain exactly solvable models in quantum mechanics.

Specifying utility functions is a key step towards applying the discrete choice framework for understanding the behaviour processes that govern user choices. However, identifying the utility function specifications that best model and explain the observed choices can be a very challenging and time-consuming task. This paper seeks to help modellers by leveraging the Bayesian framework and the concept of automatic relevance determination (ARD), in order to automatically determine an optimal utility function specification from an exponentially large set of possible specifications in a purely data-driven manner. Based on recent advances in approximate Bayesian inference, a doubly stochastic variational inference is developed, which allows the proposed DCM-ARD model to scale to very large and high-dimensional datasets. Using semi-artificial choice data, the proposed approach is shown to very accurately recover the true utility function specifications that govern the observed choices. Moreover, when applied to real choice data, DCM-ARD is shown to be able discover high quality specifications that can outperform previous ones from the literature according to multiple criteria, thereby demonstrating its practical applicability.